It is a widespread technique in SEO and SMM, involving the rewording and rephrasing of article. As a result, user will get a unique and original content based on the sample article. With the help of any paraphrasing tool, this technique can be used to create original articles which can then be used for posting online or any other purpose without being identified as a duplicate content.
I've ranked websites in the past with spun content, and now they are still on #1 position of google. First year (2014) google found me because my spun was really bad, many paragraphs were just copied and my position drop from #2 to around #20 after a panda update. Later I cleaned all my text with better spun (I didn't buy any article!), my ranking went up again, and with more backlinks I reached #1 and it is still there
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