Quality readable content is key here. Google, for example, will recognize that people are leaving your site soon after arriving if they perceive that your site or blog is full of junk content. This is called "bounce rate." If your bounce rate is high, then people are quickly leaving your site. But for the sake of your business, to build your online reputation and brand, you want people to visit your site, stay for a while, and then keep revisiting over the long term.
There are some 'free' article spinners out there that require you to enter your text with properly formatted 'spintax' in order to create the end result. But how you need a totally separate tool to create this machine formatted text, so how is this really useful to you? Spinbot does all thinking for you, from taking in the context of every phrase to creating additional textual content that is as readable and meaningful as the text you originally entered.